What

We do

INSIGHT

• Market audit, brand assessment and competitive benchmarking

• Brand and experience analysis and evaluation

• Ethnography, internal/external stakeholder interviews, driver analysis, segmentation, voice of  the customer, employee commitment

• Performance analytics

DESIGN & WRITING

• Visual identity, asset development, communications design

• Verbal identity – brand voice, brand narrative, storytelling, messaging and tagline development, value proposition, elevator pitch, copywriting

• Naming – brand name development, nomenclature system, taxonomy

STRATEGY

• Brand essence, attributes and purpose

• Positioning and value proposition

• Brand architecture and portfolio strategy

• Business definition, business strategy, vision, business rationalization

• Experience strategy

• Digital strategy


ACTIVATION

• Brand migration and implementation

• Brand actuation – marketing planning, go-to-market and communications strategy, development and implementation (digital and traditional)

• Employer brand development and implementation

• Thought leadership

• Brand experience design and implementation

CONSULTING

• Market access and market penetration consultation

• Localisation 

• Business consultation

• Customer journey mapping

• Innovation development, consultation and co-creation

• Scenario planning

• Culture definition and transformation – values/beliefs, protocols/markers/rituals, alignment and integration workshops, employee engagement and training

Who

We Are

We are a business consultancy and branding firm called Fluence.

This name reflects our difference because it is, and we are, all about “flow” and “magic.”

Specifically, we create ideas that transform our clients’ businesses and brands, and we design

and orchestrate communications, programs and experiences that flow seamlessly and coherently across channels, touchpoints, platforms and borders.

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We do this by bringing together a global perspective, local expertise and individual focus.

This allows us to spark the magic of connection—establishing relevance, creating inspiration, building understanding and forging relationships—all to drive the business success of our clients.

Our

Approach

“Magic” and “flow” are more than just definitions of Fluence, these ideas also define our approach to work and pledge to our clients. Being Fluence means that we are not done with our work until we have created magic—

a flow of ideas and solutions that spark powerful emotional connections with both our clients and their audiences.

With new competition able to emerge from almost any industry, start-up or geography, success requires more than ever before a conviction that “good enough” never is, a commitment to always go the extra mile, and a refusal to ever settle for the expected or routine. 

We understand that when you work with us, you need a solution in the marketplace now because opportunities can be fleeting and problems can compound quickly. So we reject the six-month research and strategy development timelines and 200-slide presentations that are characteristic of our industry.

Our approach enables us to cut out the BS and get to the heart of the matter quickly and efficiently—to deliver creative solutions that are grounded in insight and crafted with elegance to make an impact when it matters to your business.

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Magic is the standard we live by. It’s what we work for. It’s what makes us Fluence.

Our 

Experience

We have had the privilege to work with a broad array of clients, globally and regionally, across a number of industries. The following is a sampling of the companies we’ve helped:

Get In

Touch

We can't wait to hear from you.

200 Spectrum Center Drive #300, 

Irvine, CA 92618,

USA