A POWERFUL BRAND MAKES
A POWERFUL BUSINESS

WHO WE ARE

We are a brand strategy and design consultancy. 

 

We work all around the world across industries—wherever our clients need us, and everywhere we find inspiration.

 

We’re a high-performance, hand-picked team of subject matter experts, strategists, creative writers, designers,

and developers, who hail from different backgrounds and countries, united towards a single goal:

to positively impact our clients’ businesses.

 

Our mantra is all about “flow” and “wonder.” 

 

We create fascinating ideas that are driven by rigorous analysis, and we design and orchestrate world-class brand experiences that flow seamlessly and coherently across digital and physical channels, touchpoints, platforms,

and borders.

 

We do this by bringing together a global perspective, local expertise, and individual focus. 

 

This allows us to spark a sense of wonder—establishing relevance, creating inspiration, building understanding,

and forging a human connection and meaningful relationships—all to drive the success of our clients.

Meet our leaders

Blue_Skys_Studio-2846.jpg

Ramel Kabbani

Founder & Chief Executive

Steve_Santangelo.jpg

Steve Santangelo

Chief Strategist

 

WHAT WE DO

INSIGHT
  • Market audit, brand assessment, and competitive benchmarking

  • Brand and experience analysis and evaluation

  • Ethnography, internal/external stakeholder interviews, driver analysis, segmentation, voice of  the customer, employee commitment

  • Performance analytics

STRATEGY
  • Brand articulation, attributes, and purpose

  • Positioning and value proposition

  • Brand architecture and portfolio strategy

  • Experience strategy

  • Digital strategy

CONSULTING
  • Market access and market penetration consultation

  • Customer journey mapping

  • Innovation development and consultation

  • Scenario planning

  • Culture definition and transformation – values/beliefs, protocols/markers/rituals, alignment and integration, employee engagement and training

DESIGN
& DEVELOPMENT
  • Visual identity, systems, and asset development, communications design

  • UX and UI design 

  • Web development in multiple platforms and languages

WRITING
& NAMING
  • Verbal identity: brand voice, brand narrative, storytelling, messaging and tagline development, elevator pitch, copywriting.

  • Naming – brand name development, nomenclature system, taxonomy

ACTIVATION
  • Brand migration and implementation

  • Brand actuation – marketing planning, go-to-market, and multiverse communications strategy

  • Employer brand development and implementation

  • Thought leadership

  • Brand experience design and implementation

  • Brand launch