Richard Ford

 Chief Creative

Trained as an architect, Richard has a broad multidisciplinary background in Design and Branding. His early experience was built working with architects and interior designers in London before joining Landor Associates in the 1980s.


When Richard joined Landor, the firm was noted for its work 
in the Airline industry. Richard was charged with developing the London studio, which had won a major corporate identity project for British Airways. Like many airline projects, the work for British Airways was comprehensive, with applications to Aircraft Livery, Aircraft Interiors, Ground Vehicles, Signage, Airport Check-in, Lounges, and Ticket Offices. The new identity program also involved creating a 
new Interior and Livery for Concorde, the Airline’s premium flight offer.


As the London Studio developed in the following years, Richard helped Landor win additional projects in the Airline Industry. Richard became the Executive Creative Director for many of these comprehensive programs, including Royal Jordanian, Cathay Pacific, Delta Air Lines, Air 2000, and Japan Airlines. Several projects did not involve complete rebranding but were revitalization projects for specific areas of Airlines, including  Signage and Aircraft Interior design for Singapore Airlines, Malaysian Airlines, and Korean Airlines. Richard also led Aircraft Interior Design projects for Aircraft manufacturers developing new aircraft types including BAE ATP (Advanced Turboprop), and Shorts Brothers FJX.


Beyond the Airline Industry, Richard led projects for companies from many other industry categories including Financial Services, Manufacturing, Petroleum Retailing, Pharmaceuticals, and Luxury Goods retailing.


In 1998, Richard relocated to build the Landor studio in New York and has led projects worldwide. After leaving Landor Richard built a creative group to work on Design and Branding projects, and he works with Fluence on select projects where his experience is invaluable.